What does "impression" mean?


I've noticed an "impression" in a Report section. What does that mean?


Openprovider Membership plans are promoted by Affiliates through banners, links, or text (or all together). This is a number of times when promotional material is shown to the web page visitor.

Impressions are an important measure in affiliate marketing cause a higher number of impressions results in an efficiency increase of a marketing campaign. Impressions are showing how many times the advertisement was requested from the server and viewed.

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