I've noticed an "impression" in a Report section. What does that mean?
Openprovider Membership plans are promoted by Affiliates through banners, links, or text (or all together). This is a number of times when promotional material is shown to the web page visitor.
Impressions are an important measure in affiliate marketing cause a higher number of impressions results in an efficiency increase of a marketing campaign. Impressions are showing how many times the advertisement was requested from the server and viewed.