White Paper SSL - Automate DV ordering process - How-to MailChimp personalized campaign


White Paper SSL - Automate DV ordering process

How-to MailChimp personalised campaign

MailChimp is a very popular online application to send and manage mailings to large (or small!) groups of recipients. Apart from a very intuitive newsletter builder, the reporting tools provide you with an extensive set of analytical tools. More advanced users can profile their mailings with distributed sending or A/B testing. Here you can start using MailChimp.

This how-to will produce a mailing with a single-click order option: clicking the order button immediately leads the customer to an order page, where the customer's details and domain name are pre-filled. Of course, you can tailor it to your own needs.

0. Preparations

If you are ready to create a mailing, we expect that you have already created a list with recipients for the mailing, together with the domain name for that recipient and his first and last name, as described in the White Paper. Example:,,John,Johnson,,Susan,Smith,,Charles,No

You may add more fields (like first name or company name) to further personalize the mailing.

1. Create a new recipients list

After logging in to MailChimp, click the Lists menu item on top. This will show you the existing recipients list. Create a new list by clicking the Create List button.

As we're creating a brand new list now, click Create List once more.

MailChimp needs some details for the list to create. Use a meaningful name - that will save you frustration in the future! Save the list settings by pressing the Save button..

Now you're ready to add subscribers to the list. Click the Import subscribers link.

This how-to is based on a simple CSV-based file (containing domain name and e-mail address), so select the first option, click Next step, select the file and press Next step again.

MailChimp allows you to define each column. In this case, the e-mail address is automatically recognized, but the domain name and person's first name must be defined.

After clicking Review, tell MailChimp to Import the recipients list. You will now see your list.

As this how-to includes personalised elements, go to the menu SettingsList fields and *|MERGE|* tags. Each imported column got its own tag. Write these down somewhere for later usage. You can also choose your own tags, if that's more convenient.

2. Compose the mailing

Now the recipients list is ready for use, click the Campaigns menu, click Create Campaign and select a Regular Campaign.

Select the newly created list and click Next step.

Define some settings for your campaign, including the (internal) name and the subject that recipients will see. Click the Next step link.

From here on, it's really up to you - what do you like? This how-to uses a simple one-column lay-out.

Using MailChimps editor, compose your mailing. The example below shows the use of the variable parameter domain (which had a tag name of MERGE3). This tag will be replaced by the actual value when the mailing is sent. If the domain is, the bold line will read Make your website more profitable! and the button will show Secure and link to an sslupgrade page that already includes the domain name again. You can completely create the mailing to your own preferences, for example including the first name: Dear *|FNAME|*.

Once finished, click the Preview and Test menu item and choose Preview. You'll now see how it looks like in a browser and on a mobile device.

Once finished, continue to the last step and define the send settings for your campaign. Fingers crossed, and be prepared for many orders!

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