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What is a label?

A label is a domain-like representation of your trademark. It converts the trademark into a form which is valid as a domain name, i.e. containing no invalid characters.

As a trademark might be represented as different labels, depending on how the invalid characters are handled. The rules are the following:

- the special characters & and @ may be omitted, replaced by a hyphen or spelled out

- special characters may be omitted or replaced by a hyphen

In any case, the result should be a valid domain name, i.e. not starting or ending with a hyphen, not containing 2 or more consecutive hyphens, not being more than 63 characters in length.

As an example, consider the trademark “We & Openprovider” registered in the Benelux trademark register. The following labels may be registered:

- weopenprovider (omitting &)

- we-openprovider (replacing & by a hyphen)

- we-and-openprovider (replacing & by the English 'and')

- we-et-openprovider (replacing & by the French 'et')

- and similar replacing & by 'en', 'y' or 'und'

For more details, please refer to the TMCH Guidelines section 3 (

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