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What are the advantages of "Protected Marks Lists" (DPML/MPML)?

Introduction: registries and protected marks lists

Several registries provide an easy and affordable service to protect your brand name against misuse. The common term for those services is "Protected Marks List" and at the moment we know the Domains Protected Marks List (DPML) of registries Donuts and Rightside, and the Minds+Machines Protected Marks List (MPML) of registry Minds+Machines.

  • Donuts is the biggest new gTLD applicant and applied for more than 300 extensions. Of them, almost 150 are unique and Donuts will get them for sure. The others are contested, but with Donuts' investment funds they will win many of those contention sets. Although we cannot commit to a number, Donuts expects to get management over at least 200 extensions.
  • Rightside applied for 29 extensions of which 21 are uncontested.
  • Minds+Machines currently covers 18 extensions.

With DPML you can block your brand name or a term including your brand name (Donuts and Rightside only) in all the registry's extensions for a fixed amount. Nobody (although exceptions apply, see below) can register these terms under those extensions. Your terms are protected for a fee much lower than when you would register all those domains.

Who can apply for DPML or MPML?

The primary requirement is that the Trademark Clearinghouse (TMCH) has validated your trademark. More information about the TMCH can be found on our website and in the dedicated section in our Knowledge Base.

Now it's time to decide which string you want to protect. Both DPML and MPML also accept strings which include your trademark, so an exact match is not required, as long as the exact trademark name is in the string to block. There are a few exceptions that are explained in this table with examples:

Trademark DPML term Valid? Reason
Visa visa valid Exact match of trademark
Visa myvisacard valid Contains exact match of trademark (invalid for MPML as it is no exact match)
Vis myvisacard invalid Contains exact match of trademark, but the trademark contains only 3 characters; only an exact match is accepted for 3-character trademarks
Vis vis valid Is an exact match of the 3-character trademark
VI vi invalid Trademarks with only 1 or 2 characters are not accepted

Having decided which string to protect, you can order your DPML block. Of course you can order multiple DPML blocks, for example for your exact trademark visa and the string myvisacard that includes your trademark.

How do I order DPML?

If you are interested in ordering a DPML block, please contact your account manager via sales@openprovider.com. They will inform you about the price and required information.

Registering domains that are subject to DPML

Assume you have a trademark provider and you ordered a DPML block for the term openprovider. Nobody (see exception in the next paragraph) can register any openprovider.tld now for a TLD of the registry at which you ordered the DPML block. But the domains are not active either! Assume that you want to utilize the domain openprovider.guru. The DPML can now be overridden for this specific TLD: the domain is removed from the DPML block and registered, and you can start using it.

Another scenario is when you are the owner of the trademark openprovider, but you have no DPML block on this term. If your trademark is validated by the Trademark Clearinghouse and you have a valid SMD ('token'), then you can still register openprovider.guru - you will override the DPML block because you have the trademark.

  • Update 2017-04-17: Rightside has announced that from this date onwards, only the DPML block owner can register a domain name blocked by his DPML block. Another trademark holder, however, can request such an override as well, but the DPML block owner must explicitly approve it.

Note that in both cases an additional 'override fee' is charged. Contact your account manager (sales@openprovider.com) if you want to override your own or somebody else's DPML block.

Additional notes

Some things are good to know before ordering a DPML block; we got questions about the following topics:

  • Registries: although both registries call it DPML, the DPML of Donuts is a different product than the DPML of Rightside. If you want to protect your trademark in all TLDs of both registries, two separate DPML orders are required. MPML is a third separate order.
  • Order period: initially the DPML block is ordered for a period of 5 years for the Donuts DPML and MPML, or 1 year for the Rightside DPML. After this initial period, renewal is possible for a period of 1 to 10 years (DPML) or for a period of 5 years (MPML).
  • A valid Trademark Clearinghouse entry should be available at all times: you cannot order TMCH for only one year and DPML for 5 years. The DPML will be cancelled (without refund) if your brand is no longer in the TMCH. Of course, if you order TMCH for one year and renew it annually, your DPML block remains valid.
  • Exempted domains: per extension the registry reserves the right to mark certain domains as premium or blocked domain names. Those domains are not subject of the DPML block. For example, if openprovider.shop is a premium name, then a DPML block on openprovider will block the term openprovider in all TLDs except openprovider.shop. But: if you ordered DPML before the term was marked 'premium' by the registry, then this term is included in the DPML block! Another exception is a domain that was already registered: if openprovider.shop is registered before you apply for the 'openprovider' DPML block, then the block includes all TLDs except .shop. By the way, while DPML does not include premiums, MPML does include them.
  • IDNs are allowed as well, as long as they are in a character set that is supported by the registry. Note that because of the TMCH rules, a trademark is an exact match. If you submitted your trademark señor to the TMCH, you can order a DPML block for señor and señorita, but not for senor.
  • The DPML block is automatically extended to any new extensions that the registry might get. For example in a next round of new gTLDs, or because the registry buys an extension from another registry.
  • Any other questions? Contact your account manager or check the DPML info pages of Donuts and the MPML info pages of Minds+Machines.

Extensions covered by DPML

The list of extensions below are all applied-for extensions. Some are in contention and might be assigned to another registry. In that case, DPML does not cover that extension anymore.

Donuts DPML Rightside DPML Minds+Machines MPML

Managed by Donuts
(list may not be up-to-date):

academy
accountants
agency
associates
bargains
bike
bingo
boutique
builders
business
cab
camera
camp
capital
cards
care
careers
cash
catering
center
chat
cheap
church
city
claims
cleaning
clinic
clothing
coach
codes
coffee
community
company
computer
condos
construction
contractors
cool
credit
creditcard
cruises
dating
deals
delivery
dental
diamonds
digital
direct
directory
discount
domains
education
email
energy
engineering
enterprises
equipment
estate
events
exchange
expert
exposed
fail
farm
finance
financial
fish
fitness
flights
florist
foundation
fund
furniture
gallery
gifts
glass
graphics
gratis
gripe
guide
guru
healthcare
holdings
holiday
house
immo
industries
institute
insure
international
investments
kitchen
land
lease
legal
life
lighting
limited
limo
loans
maison
management
marketing
media
memorial
money
network
partners
parts
photography
photos
pictures
pizza
place
plumbing
productions
properties
recipes
reisen
rentals
repair
report
restaurant
sarl
schule
services
shoes
singles
solar
solutions
style
supplies
supply
support
surgery
systems
tax
technology
tennis
tienda
tips
tires
today
tools
town
toys
training
university
vacations
ventures
viajes
villas
vision
voyage
watch
works
world
wtf
zone

 

Depends on contention set resolutions
(list may not be up-to-date)

apartments
app
architect
art
attorney
auction
audio
auto
baby
band
baseball
basketball
beauty
bet
blog
boats
book
broadway
broker
buy
cafe
cars
casino
charity
cloud
consulting
corp
coupons
cpa
data
dentist
doctor
dog
eco
express
family
fan
film
food
football
forum
free
fyi
games
garden
gmbh
gold
golf
group
health
hockey
home
hospital
hot
hotel
inc
insurance
jewelry
law
lawyer
live
living
llc
ltd
mail
market
mba
medical
mobile
mortgage
movie
music
news
now
pets
phone
plus
property
racing
radio
realestate
realty
rent
reviews
rugby
run
sale
salon
school
search
security
shop
shopping
show
site
ski
soccer
software
spa
sports
storage
store
studio
taxi
team
tech
theater
tickets
tours
trading
tube
video
vin
web
wine
游戏 (games)
商店 (shop, store)
娱乐 (entertainment)
企业 (enterprise)

Managed by Rightside
(list may not be up-to-date)

actor
airforce
army
consulting
dance
democrat
engineer
futbol
gives
haus
immobilien
kaufen
moda
navy
ninja
pub
rehab
republican
reviews
rip
rocks
social

 

Depends on contention set resolutions
(list may not be up-to-date)

cam
gay
map
mom
moto
wow

 

Managed by Minds+Machines
(list may not be up-to-date)

abogado
beer
casa
cooking
country
fashion
fishing
fit
garden
horse
rodeo
surf
vodka
wedding
work
yoga


Depends on contention set resolutions
(list may not be up-to-date)

law
购物 (shopping)

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